Our Story | The Story About PJ's Coffee - PJ's Vietnam

OUR STORY

Founder

The “PJ” in our name stands for Phyllis Jordan, our founder who opened her first coffee house over three decades ago.  She’s one of the pioneers of gourmet coffee – her idea: to create unique coffee blends and roast the beans in small batches – the same way we still do it today in our roasting facility not far from Bourbon Street.

Phyllis Jordan, founder of PJ’s Coffee
PJ's Coffee History

History

New Orleans, Louisiana is the home of PJ’s Coffee.  Coffee first arrived in 1720 when French Explorers introduced it to the city.  Today, one third of all the coffee in North America arrives first on the docks of the Crescent City.  New Orleans is the coffee capital of the USA and the largest coffee roasting plant in the world is located there.

Coffee Factory

Original

Since 1978, well before the coffee craze, the first PJ’s coffee opened on Maple Street. Ever since, PJ’s has been mastering the art of roasting every bean to bring out its unique aroma and flavor. Early on customers sought out coffee they knew had been roasted by hand in small batches.

Coffee market
First PJ’s Coffee store, Maple Street, New Orleans
High quality coffee beans are selected at PJ's Coffee

Quality

PJ’s coffee bean buyers travel the world to hand select the finest beans – from Brazil to Costa Rica, from Columbia to Kona (Hawaii) – everywhere the best coffee grows. Over and over, we’ve been voted the best coffee in America.  Here’s why – we use only the top 1% Arabica beans and our beans are slowly “medium roasted” in small batches so that they are not burned like those of other brands.

PJ’S VIETNAM

Rick Yvanovich is extremely passionate and serious about coffee. Within days of living in Viet Nam he fell in love with “cà phê sữa đá” and after 25 years of drinking it whilst living and building his business in Viet Nam and around the region, he realized that there was no true Vietnamese coffee concept readily available outside of Viet Nam. He also thought that the quality and styles of international coffee coming into Viet Nam, were not the greatest and while they might be trendy, they did not match Vietnamese “tastes” or educate the Vietnamese consumer about coffee or create a unique coffee experience.

True to his entrepreneurial spirit, Rick found and fell in love with PJ’s Coffee of New Orleans. New Orleans has a hot and sticky climate that is similar to Vietnam, a history, culture and gastronomy that are French inspired, with warm and friendly people. Rick thought PJ’s Coffee would be perfect for the Vietnamese consumer and decided to bring PJ’s to Viet Nam.

Rick Yvanovich, founder & CEO, TRG International, PJ’s Vietnam
Phyllis Jordan, founder of PJ’s Coffee

Founder

The “PJ” in our name stands for Phyllis Jordan, our founder who opened her first coffee house over three decades ago.  She’s one of the pioneers of gourmet coffee – her idea: to create unique coffee blends and roast the beans in small batches – the same way we still do it today in our roasting facility not far from Bourbon Street.

PJ's coffee history

HISTORY

New Orleans, Louisiana is the home of PJ’s Coffee.  Coffee first arrived in 1720 when French Explorers introduced it to the city.  Today, one third of all the coffee in North America arrives first on the docks of the Crescent City.  New Orleans is the coffee capital of the USA and the largest coffee roasting plant in the world is located there.

First PJ’s Coffee store, Maple Street, New Orleans

ORIGINAL

Since 1978, well before the coffee craze, the first PJ’s coffee opened on Maple Street. Ever since, PJ’s has been mastering the art of roasting every bean to bring out its unique aroma and flavor. Early on customers sought out coffee they knew had been roasted by hand in small batches.

High quality coffee beans are selected at PJ's Coffee

QUALITY

PJ’s coffee bean buyers travel the world to hand select the finest beans – from Brazil to Costa Rica, from Columbia to Kona (Hawaii) – everywhere the best coffee grows. Over and over, we’ve been voted the best coffee in America.  Here’s why – our beans are slowly “medium roasted” in small batches and are not burned like other coffee chains do.

Rick Yvanovich, founder & CEO, TRG International, PJ’s Vietnam

PJ’S VIETNAM

Rick Yvanovich is extremely passionate and serious about coffee.  Within days of living in Viet Nam he fell in love with “cà phê sữa đá” and after 25 years of drinking it whilst living and building his business in Viet Nam and around the region, he realized that there was no true Vietnamese coffee concept readily available outside of Viet Nam. He also thought that the quality and styles of international coffee coming into Viet Nam, were not the greatest and while they might be trendy, they did not match Vietnamese “tastes” or educate the Vietnamese consumer about coffee or create a unique coffee experience.

True to his entrepreneurial spirit, Rick found and fell in love with PJ’s Coffee of New Orleans. New Orleans has a hot and sticky climate that is similar to Vietnam, a history, culture and gastronomy that are French inspired, with warm and friendly people. Rick thought PJ’s Coffee would be perfect for the Vietnamese consumer and decided to bring PJ’s to Viet Nam.